Keep your data better protected with the right CRM. GDPR for Cold Sales Email Senders – FAQ. Fines for noncompliance with GDPR may be imposed up to the greater of €20 MM or 4% of global revenue. Sales and marketing personnel should already be familiar with the term ‘sensitive data’, but GDPR has extended the definition to include any type of data which could identify the subject. This article guides you through 10 points to consider and re-visit as you build GDPR compliance into your sales and marketing strategy. GDPR laws are extremely important for all businesses to know and learn. The GDPR applies wherever you are processing ‘personal data’. The path to compliance with the GDPR is filled with many questions, choices, and complex analyses. The regulation will be a catalyst for the adoption of selling tactics focused on … Of course, that’s just a theory at this stage. But GDPR has implications for any department that processes personal data, from marketing and sales, to HR and accounting. It’s not simply a challenge for marketing alone. The world is changing. Whoever is tasked with heading up the whole compliance process, needs to look at the big picture. The europa.eu webpage concerning GDPR can be found here. The GDPR sometimes also include a data subject’s right to be forgotten – meaning you need to be able to permanently delete all personal data you hold on a person upon their request. This simply isn’t the case – it has implications for your whole company, including the way that sales and marketing activities are carried out. Build a steering committee of key functional leaders, including people within security, marketing, sales and compliance. GDPR doesn’t mean the end of sales! Assess the organization Understand in which countries you operate and what data protection laws in … Failure to comply with GDPR can lead to hefty fines. GDPR and sales functionality Cold-calling. With a GDPR module for ecommerce, you are guaranteeing before your customers and before the law that you collect personal data with a specific purpose in mind, doing so transparently, with encryption, and securely – and users have the right to cancel their data’s use. Now it appears sales might need to focus on the lead generation as well as close while marketing push prospects through the pipeline. GDPR isn't anything you want to mess around with. Marketing, sales, human resources, finance, IT, sourcing, payroll, risk management, health and safety, audit, and legal departments each may operate their own systems or work with different vendors to manage personal data. GDPR Compliance for Sales Teams. GDPR gives control of personal data back to the people who own it, and it requires organisations to make data protection a core part of their operations and processes. It is important that employees are provided with GDPR training so they are aware of GDPR requirements. Although it’s been in place since May 2018, it still causes a lot of confusion. There is a lot of misinformation about the GDPR and what it means for sales and marketing strategies going forward. Keep in mind that GDPR fines can be as much as 10 million euros or 2% of a company's global turnover in the previous year. by Cathy Patalas. How does SalesLoft support GDPR… The GDPR brought many changes in digital marketing, which also affected email campaigns. Frequently asked questions about GDPR in the sales world The GDPR is a complex set of laws and rules — a total of 11 chapters and 99 different articles. At raaco, we focus on increasing the security of raacos and your data with backing from the management and we aim to comply with the regulations of the GDPR. To comply with GDPR, we share a marketing checklist that we have used, which includes 9 practical tips to help you get closer to meeting those EU requirements. This cheat sheet answers some questions about a few major misunderstandings: Does the GDPR apply to non-EU organizations? In case of Dynamics 365 Sales integration with any third-party system, there is a chance of GDPR requested changes to be overwritten if correct sequence of updates is not followed. Workshop on GDPR for sales and marketing In most businesses, sales are responsible for driving a significant portion of the pipeline through outbound prospecting. This is not an official EU Commission or Government resource. If you are in a sales role, you probably haven’t been too concerned about data protection matters before. GDPR took effect in May 2018 and impacts the handling of data pertaining to everything from medical history to financial records to internet activity. Whilst some organisations may not routinely process this type of information, it … Identify privacy champions throughout the organization. All processing of personal data belonging to residents of the EU will be governed by the GDPR, regardless of the member state in which the data subject resides. For information about the opportunities GDPR brings for organizations in the context of their business applications, whether there are any specific risks and measures to be taken in the GDPR context, and any potential impact on how business applications need to be used, see What GDPR means for your business applications: the IDC analyst's view. GDPR will ultimately affect the sales department due to the limits it places on the marketing department’s ability to bring new leads into the fold. Processing of personal data takes place using a sufficient level of security. This means if you can identify an individual either directly or indirectly, the GDPR will apply - even if they are acting in a professional capacity. But GDPR for sales teams. Use our step by step guide to get your contacts to double opt-in to your communications to start with. Like marketing teams, sales teams should be looking to take a highly targeted, segmented approach contacting only those that have either consented to receive sales correspondence or those that are likely to have a well thought out legitimate interest in the product or services being sold. GDPR and sales teams – three steps to compliance. The General Data Protection Regulation — the GDPR — was designed to streamline data protection laws across Europe as well as provide for some consistency across the European Union (EU). 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