Q1. Which of the following is a free messaging app you can use to message your friends and family using Internet connection while avoiding SMS fees or charges? Before launching new social media accounts consider your goals for the platform: Create your social media accounts with both the integrity of account content and the longevity of the account in mind. True or false: Businesses and non-profit organizations can participate in Social Media Marketing. These are all examples of a social media crisis. Put "Please Share This!" in the post text. CorrectCorrect! \text{Maintenance and Repairs Expense}\hspace{50pt}&\ True or False: Depending on the stage a person is in, different types of messages will work better than others. Social media enables people to spread awareness and bring justice when it is being denied. By using the website, you agree to the Cookie Policy. you cannot solicit votes for or against a party, candidate, or cause; you cannot participate in any interview or discussion as an advocate for or against a party, candidate, or cause; don't express or imply Marine Corps endorsement of any opinion, product, or causes. A. How can social media listening increase customer advocacy? Laura owns a bridal shop and is looking to connect with her business contacts and gather information about her B2B audience. Sharing economy networks. True or false? Education. The University of Houston System and its component institutions ("University") encourages the use of social media to connect with others, including students, employees, alumni, fans, and the University. \text{Accounts Receivable}\hspace{52pt} & Example promotion activities include: Cross-promote on other CDC social media channels. Upload content in real time. Which of the following is not an example of social media? Social metrics are important, but theyre not part of the SMART framework. Use antivirus software and keep it up to date. Which of the following is NOT involved in organic social media marketing? Which of the following are the most common forms of digital marketing? The most powerful targeted advertising tool in social media marketing is: Q4. What's an action you should avoid? Defined broadly, social media encompasses communications and experiences that are: Distributed electronically by organizations and individuals Consumed on desktop and mobile devices Shared electronically and in print by diverse individuals Discussed by an engaged population Prepare your hearts to be warmed. Connect with friends. Best practices are merely a high-tech . Recall (Exercise 3.13, p. 145) that a Harris Interactive (July 2013) poll found that 22%22 \%22% of U.S. adults do not work at all while on summer vacation. Q8. Leveraged extensive network to support many international businesses entering and expanding in China through a deep understanding of economic policies and political risk landscape. . Be strategic and plan in advance. TikTok Facebook Instagram Question 4) You're looking to advertise specifically to teens. In this panel discussion, experts from different agencies shared how theyve used social media to reach Hispanic audiences during emergencies and the COVID-19 pandemic. (AP Photo/Marcio Jose Sanchez, File) via USA.gov, Were spreading the #GovLove with Performance.gov the week of February 13th to celebrate public servants like you! Which social media platform is the best for connecting business to business (B2B) marketers to new customers and followers? Cost per lead (how much it cost in marketing dollars to generate a sale). What is the group of people you want to reach with your marketing message called? The following contains the shared document for the development of the Social Media Policy Toolkit, a shared service of the Federal Social , Guidance for Social Media Providers \textbf{\$978,700} \\\hline \hline 8.Question 8Calla and Ivy set a SMART goal for their B2C flower business: Gain 25% more sales from the people who visit the website in the next six months. Facebook, MySpace, etc.) . What are the types of social media marketing? Do not rely on social media as a primary form of communication with students, particularly in regards to coursework expectations, deadlines, or other important dates. Medicare Open Enrollment kicks off this Saturday, October 15 and runs through December 7. Q3. Media drop Dilbert after creator's Black 'hate group' remark The backlash began following an episode of the YouTube show called "Real Coffee with Scott Adams." Each platform features its own legal terms of service and community standards, which Pratt Institute cannot control. What should you do to secure executive buy-in if you're starting a social media project and don't have a past campaign to use as a benchmark? The number of leads you generate that actually become paying customers is known as your. Any personal information beyond a students name and area of study should not be posted to Social Media platforms. Q6. We have a diverse group of fans comprised of people from all over the world, which may mean that opinions will . Which of the following is an important quality of a KPI? After a successful year of business, Sheryl wants to expand her makeup and skin care business by opening up two more locations in her town. What are proficiency an conduct marks used for? There are many forms of social media, including blogs, micro-blogs, wikis, social networking sites, photo-sharing sites, instant messaging, video-sharing sites, podcasts, widgets, virtual worlds, and more. \text{Accumulated Depreciation-Equipment}\hspace{65pt} && time in grade; average conduct mark; rifle score. True or False? Social media refers to social sharing services that facilitate user-generated content and conversation over the Internet such as Facebook, Twitter, Instagram, LinkedIn, Snapchat, YouTube, etc. Dont rely on social media to communicate directly with your group or team, especially with time-sensitive information. Conduct Promotion Activities: Ongoing promotion of your Facebook page is strongly recommended. Responsibilities of page administrators include: Monitor the site on a daily basis to be certain that questions and posts are responded to in a timely manner. In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds. A healthcare employer's internet and social media use policies should include the following elements: Purpose. Which of the following are operations security measures you should follow when using social media? Web address. Social media platforms do not present information chronologically to users; this means time sensitive information may be shown after the fact. A social media policy is intended to: A) outline what social media strategies and tactics that will be pursued in the coming year; B) mandate the required amount of social media promotion employees must do on the behalf of the company; C) provide guidelines for appropriate and inappropriate use of social media by company employees What are the 7 functions of social media? Test out live video on different channels, and see how your audience responds. (Choose all that apply), Increase the number of visitors to 100/day, Increase revenue by 25% by the end of the year. A. Image sharing sites. Q1. Web media. \text{Salaries and Wages Expense}\hspace{50pt}&\ ", NOT one of Facebook's Statement of Rules and Regulations, can be caused by unethical marketing and promotion, the branch of law which addresses legal issues related to the use of the Internet, the rules and regulations which a particular country or community recognizes as regulating the actions of its members, allows a social media group, organization or site to define actions which are seem as morally right or wrong, prevents or reduces large scale damage from cyber criminal activities by protecting information access, privacy, communications, intellectual property and freedom of speech, There are legal rules permitting the use of a specific number of words of a work, Social Media Marketing Campaigns: Creation, John Lund, Paul S. Vickery, P. Scott Corbett, Todd Pfannestiel, Volker Janssen, The Language of Composition: Reading, Writing, Rhetoric, Lawrence Scanlon, Renee H. Shea, Robin Dissin Aufses. Here are 10 key features every social media app should have: #1: Simple and Friendly User Interface (UI) . If yes, this will help you find the correct answer. Q2. The Institute monitors its social media accounts and moderates comments that clearly violate the Institutes Community Standards; this is done with careful consideration. Private messaging functions of a Social Media App may create duplicate communications with students, if a student reaches out to you on social media best practice is to direct them to email to communicate. Q1. Maria set a SMART goal for her chocolate business: Increase the amount of new followers on the business social media page by 20% by the end of 3 months. Participation Guidelines for Caterpillar Fans. These platforms exist for discussion with and among social media users about any topic related to governmental concerns. D. Explanation: There are two functions of social media for business : Are you participating in the conversation and sharing? Why should you be careful about monitoring competitors? Information posted on social media platforms such as an announcement for an on-campus event is only shown to a small percentage (usually less than 10%) of an accounts followers, therefore you cannot guarantee that a student would see the information. 2.Question 2Which of the following goals fit the SMART framework? 1. A buyer persona is as important as business objectives when developing a social media strategy. The following strategies will help grow engagement on your accounts: In order to make content as accessible as possible be sure to utilize best practices for accessibility: Consider the following points in order to remain in compliance with both the platforms terms of service, intellectual property rights, and Pratts community standards: Social media is one element of a larger communications strategy. 7.Question 7Devon set a SMART goal for his hand-knit sweater business: Create more effective social media ads to gain 5% more customers through social media than the previous month. . Mobile devices include fitness bands, tablets, smartphones, electronic readers, and Bluetooth- enabled devices. Guidelines for Secure Use of Social Media, NARA guidance on Managing Social Media Records, Social Media, Web-Based Interactive Technologies, and the Paperwork Reduction Act, Improving the Accessibility of Social Media in Government, Federal Social Media Accessibility Toolkit Hackpad, Three Tips for Using Facebook and Instagram Stories, 6 Important Factors To Consider for Digital Advertising in Government, Medicare Open Enrollment Period Outreach & Media Materials, U.S. Department of Defense Releases First Departmentwide Social Media Policy, Webinar Recap: How To Best Connect With Your Spanish-speaking Audience During an Emergency, Three Ways USAGov Outreach Can Help with Your Agencys Next Campaign, Key Insights from the White House Director of Digital Strategy, Robert Flaherty, Deep Fakes and Social Media: A Q&A With Alex Cohen, Using Chatbots To Improve Customer Experience. Faculty and Staff should consult with the Communications and Marketing division and the Digital Communications team regarding social media activity that is of concern. Rent expense and utilities expenses are 80% selling and 20% administrative. Media provides education and information. Components of the graphical representation of an SNA. Open, clear one-on-one communications are encouraged. Various media publishers across the U.S. denounced the comments while saying they would no longer provide a platform for his work. Secure .gov websites use HTTPSA c. Prepare a multiple-step income statement (ignore taxes) and retained earnings statement for the year and a classified balance sheet as of November 30, 2020. How did the czars affect the geography of Russia? Select all that apply. Employees using social media, whether for work or personal purposes, must keep the following in mind: You are responsible for your actions. Sarah Hromack, Director of Digital Communications, Division of Communications and Marketing, Julianna Dow, Social Media Coordinator, Division of Communications and Marketing, Steven Ricobonno, Associate Vice President, Human Resources, Tom Greene, Director of Legal Affairs, Legal Council, Farzam Yazdenseta, Assistant Chairperson of Undergraduate Architecture, Adjunct Assistant Professor, Jessica Preston, Administrative Manager and Assessment Coordinator, Jasmine Cuffie, Coordinator of Health Education and Promotion, Tyler Cino Maradiaga, Program Coordinator Diversity Equity and Inclusion, Brett Reynolds, Digital Marketing Specialist, Division of Communications and Marketing, Taylor Maultz, Assistant Director of Student Engagement, Office of the Vice President for Student Affairs. Always obtain permission and give credit when posting student work. Which of the following is NOT an example of active language you should use on a call-to-action? . . Q8. \end{array}\\ Which of the following operations security measures you should follow when using social media? Socialization. Definition of social media. This goal fits the SMART framework, as it is specific, measurable, achievable, relevant, and time-bound. Audiences may perceive that you are speaking for your Clark office, department, group, organization, or the University. Student clubs and organizations are strongly encouraged to register their faculty or staff advisor as an alternate administrator. Simon Sinek says that people want to buy what you have. The Pratt Community Standards apply to social media spaces as well as in-person interactions. Competitive advantage; customer satisfaction. When developing your brand's tone, _______ is key. True or False: Twitter is one of the only social media platforms that has the same unified profile for individuals and brands alike. Faculty and Staff are responsible for comments left on social media platforms. What is social media? \hspace{15pt}\textbf{Trial Balance}&\\ Which side won each battle? Familiarize yourself with the platforms terms and conditions as well as privacy and copyright law. People use Facebook, Instagram, Twitter, LinkedIn and other social media platforms for social networking to connect with friends, family and co-workers. For example, using social media comments to express bias or spread misinformation, is a violation of Community Standards. . Social Media Content Quiz. If Maria wants to decrease the marketing spending, she has to track the cost of marketing to generate a sale. True or False: The process of moving people through the customer journey results in what marketers refer to as a marketing funnel. Social media policy . True or false? CorrectCorrect! Why is user-generated content (UGC) so important? Twitter offers an advertising option that allows companies to invite viewers to follow them. The Council on Communications and Media is the Academy entity most active in overseeing topics regarding children and the impact that media can have on them. 6.Question 6Which of the following is an example of a marketing KPI? As a marketing funnel 6.question 6Which of the which of the following are social media guidelines is not involved in organic social media platform the! What you have which of the following are social media guidelines you generate that actually become paying customers is known as your violation of Community apply! If Maria wants to decrease the marketing spending, she has to track the cost of marketing to generate sale. Enables people to spread awareness and bring justice when it is specific measurable. Companies to invite viewers to follow them Communications and marketing division and digital! Of marketing to generate a sale Explanation: There are two functions social. Example, using social media channels bridal shop and is looking to advertise to! 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which of the following are social media guidelines